Neymar, the Brazilian prodigy, is the most marketable sportsperson in the world. He achieved the top rank in the list of 50 Most Marketable Athletes by SportsPro magazine. He defeated stars like Lionel Messi, Christiano Ronaldo, Usain Bolt and racing champion Lewis Hamilton, while reaching the top position to be the most marketable athlete. SportsPro editor-in-chief, David Cushnan, said “Essentially the crux of it is we are trying to predict marketing value over the next three years. We’re trying to forecast who is going to be worth investing from a sponsorship point of view but also who perhaps offers real value for money.”