Amazing TV commercial by Athletes
Ad campaigns are now the main media of promotion for almost any product of any brand on this planet. The word, advertisement, was derived from a Latin phrase “ad vertere” which means “to turn toward.” Advertisement is not a new kid in the block, as the world has already seen ancient Egyptians used it as a sales message in a piece of papyrus. The first modern ad was created for the Pears soap company by Thomas J. Barratt who is widely regarded as the father of modern advertising. When mankind hit the technology era, a booming of audio-visual ads started to capture the market as they are most expressive in nature. Starting from celebrities who enjoyed their fame during their highest popularity till the politicians who wanted a good campaign, ads helped everyone to reach their ultimate goals. The celebrities, in turn, add a value to a brand by endorsing it. Stars of the athletic field have also proven themselves as a key power which can make any ad more appealing than ever. So here is the list of 10 amazing TV commercial by athletes.
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10 Amazing TV commercial by Athletes
Nike: The Last Game
The superb animated ad for the FIFA World Cup 2014 called The Last Game is an amazing creation by megabrand Nike. It started to be aired a couple of days before the world cup and was fully published on YouTube on 9 Jun 2014. Till now, it has got 69 million views. This five-minute animated ad film comes with a story where Brazilian football legend Ronaldo made a super team with forgotten best players of soccer to fight with their clones in a judgment game in which a winner-takes-all rule is applied. The super team features Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, David Luiz, Franck Ribery, Andres Iniesta and goalkeeper Tim Howard. Chief Marketing Officer of Nike, Davide Grasso, stated while talking about the concept of ad, “Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar.”
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2 McDonalds GOL!
The amazing ad of McDonalds called GOL! is made as a FIFA 2014 World Cup campaign. It was first published on YouTube on 20 May 2014 and has, till now, gotten the appreciation of 6 million YouTube views by the soccer fans. The ad research team of McDonalds searched throughout the world for the best trick-shots, and they finally got it from average people with incredible soccer talents. Starting from two kids who show their skill while shooting it on the second floor, or while shooting it inside a basket on an escalator, till the grandpa who shows he has still got some football magic, the ad features some of the best athletic skills. Kicking a ball at a bell on the church is also a major attraction in the ad. Dazzling legs of a sizzling beauty which shows some amazing juggling skills are also there on the ad to prove the concept of “Soccer is not nor Women” statement absolutely wrong, thus making it a truly an amazing TV commercial.
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The Athlete Machine: Red Bull Kluge
The amazing ad campaign The Athlete Machine was first published on 11 Nov 2012 and till now it has got a ravishing 20 million views on YouTube. This film is a child of the marketing megastar Red Bull, and Synn Lab which is the amazing producer of Rube Goldberg machines, and is named “The League of Extraordinary Nerds” by Fast Company Magazine. In this ad, the perfection of super athletes meets the synchronization of machines to create an amazing human chain reaction. This ad features a squad of extraordinary athletic superstars which includes Sean Maccormac, Joey Brezinski, Rickei Fowler, Danny Macaskill, Ryan Sheckler, Drew Bezanson, Bryce Menzies, Rhys Millen, Robbie Maddison, Lolo Jones and the hilarious snowboarder Pat Moore.
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Let Your Game Speak
The amazing 60-second ad called Let Your Game Speak comes with a head storyline of “Second Generation” which was made as the promotional campaign of Nike’s Air Jordan XXI in 2006. It was also published on YouTube on various channels and got a culminated achievement of 5 million views. The ad comes with a story where 12 young basketball players of modern days recreates some of the most spectacular signature moves by Michael Jordan during his NBA career as an honor to him. The ad was produced by Smuggler and directed by Brian Beletic for the Nike. It features some best moments in Jordan’s career such as “rock the cradle” slam dunk, free throw line dunk and obviously “The Shot”. Darren Rovell from ESPN stated while talking about the concept that “it deserves to be considered at the top of the list.”
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Hey Kid, Catch!
The amazing commercial of early days called Hey Kid, Catch! is an all-time hit and the most famous vintage Coca Cola ad. It features Pittsburgh Steelers legendary defensive tackle “Mean” Joe Greene when he was sitting at top of his performance level during Super Bowl XIV in 1980. The 60-second ad was first aired on October 1, 1979 and aired many more times during the super bowl. The ad was developed by McCann-Erickson ad agency as a part of Coca Cola’s “Have a Coke and a Smile” campaign and was originally titled just “Mean Joe Greene.” The ad comes with a story where a kid offers a Coke to injured Greene and in return, Greene throws his towel as a gift with his awesome punch line “Hey Kid, Catch!” This ad won the Clio Award for being the best commercials for television of 1979.
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One of the best advertisements campaigns of early days, Bo Knows, is a series of advertising campaign developed by Nike for their cross-training shoes. It was first aired during 1989 and gathered huge popularity among the sports fans. The ad featured legendary baseball and American football player Bo Jackson, who is the first athlete in modern sports era to play football and baseball in the same season. Nike chose him as the best fit who can promote a shoe that was made for athletes who are actively engaged in various sports at a time. The “Bo Knows” series was developed by Wieden & Kennedy ad firm for the Nike. Bo Jackson did various sports activities in this series with various Bo Knows catch lines which includes “Bo knows baseball”, “Bo knows football”, “Bo knows Tennis” and eventually turned into basketball, ice hockey and even running.
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Write the Future
This full-of-skills 30 minute ad called Write the Future was developed by Nike as the main ad campaign for the 2010 World Cup. It was produced by Independent Films Limited and was directed by Mexican filmmaker Alejandro González Iñárritu. It was first aired during FIFA World Cup 2010 and features various numbers of amazing soccer players such as Wayne Rooney, Ronaldinho, Franck Ribéry, Fabio Cannavaro, Didier Drogba and Cristiano Ronaldo. The ad comes with a story where star footballers got the attention and honors they deserves after they did something splendid during the match to save their teams in the world cup. This ad is also counted as the sequel of another Nike ad called “Take It To The Next Level” which was aired during the Euro 2008.
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Guitar Hero World Tour
The amazing 30-second ad was developed for a music rhythm game called Guitar Hero World Tour which was published by Activision and distributed by RedOctane. For the promotion of the game, Activision produced a series of commercial ads based on the famous scene from the movie “Risky Business” in which Tom Cruise sings and dances in a shirt and underwear to Bob Seger’s “Old Time Rock and Roll.” The series was directed by Brett Ratner and featured various different set of celebrities who were doing karaoke of that Old Time Rock and Roll song while using the sets of new instrument controllers for Guitar Hero World Tour game. The first ad of this series was a major hit which features Kobe Bryant on vocal, Tony Hawk on drums, and Michael Phelps and Alex Rodriguez on guitar.
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Pepsi Prank by Jeff Gordon
This marvelous ad was produced as a candid cam film for the Pepsi campaign with NASCAR superchamp Jeff Gordon. It was first published on 12 Mar 2013 and got a huge amount of views totaling 42 million on YouTube till date. The ad was filmed while Gordon goes undercover to make a prank with unsuspecting car salesman. The driver of the Chevrolet SS No. 24 for Hendrick Motorsports, Jeff Gordon, gave the salesman a test drive of his life while shooting the ad with glass cameras and Pepsi Can cams. Jeff, on the other hand, is counted as one of the most viewed athletes and the only one from NASCAR, who achieved this kind of huge popularity after this ad. Within a few days of the first publishing of the ad, the campaign went viral on the social networking medias like Facebook.
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Play 60 by Cam Newton
The amazing ad featuring Cam Newton was a part of the ad campaigning for the NFL’s PLAY 60 program. The PLAY 60 is actually a health and fitness campaign for the kids and youths in which NFL encourages the youngsters to be physically active for at least 60 minutes in a day by playing games or by participating in athletic exercises. The NFL has donated more than $200 million for youth health and wellness activities through its NFL PLAY 60 campaign. The campaign was launched by the NFL with the collaboration of National Dairy Council in October 2007. The particular ad that casted Carolina Panthers’ quarterback Cam Newton was first published on November 2012 and successfully got a million views till now. The ad comes with a story where a little kid expresses his wish to be better than who he is talking with, no other than Newton.
Many other notable ads also deserve an honorable position on the list as they proved themselves best during the time they were aired. Some ads featured the sports stars doing amazing trickery with their game which they don’t usually do on the ground. One among those ads, which features Tiger Woods doing various skill shots of golf for the Nike, also went viral when it hit the ad market.